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Marketing management/ Philip Kotler, Kevin Lane Keller.
Physical descriptionAvailable At: Main Library -> E-Library Server
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The Handa Library
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| E0000300 | E0000300 658.8 |
Available | Main Library -> E-Library Server (Currently present in Main Library) |
Electronic Resource | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 140508 2012 nju sb 0 0 eng |
| 010 | $a2010046655 |
| 020 | $a9780132102926 |
| 020 | $a0132102927 |
| 035 | $aOCoLC)ocn678924608 |
| 040 | $aDLC$cDLC$dYDX$dYDXCP$dBWX$dCDX$dDLC |
| 042 | $apcc |
| 050 | 00$aHF5415.13$b.K64 2012 |
| 082 | 00$a658.8$222 |
| 100 | 1 $aKotler, Philip. |
| 245 | 10$aMarketing management$cPhilip Kotler, Kevin Lane Keller. |
| 250 | $a14th [ed. |
| 260 | $aUpper Saddle River, N.J.$bPrentice Hall$cc2012. |
| 300 | $axxii, 657, [127] p.$bcol. ill.$c29 cm. |
| 504 | $aIncludes bibliographical references and index. |
| 505 | 0 $aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. |
| 650 | 0$aMarketing$xManagement. |
| 700 | 1 $aKeller, Kevin Lane$d1956 |