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Retail management:a strategic approach/ Barry Berman, Joel R. Evans.
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The Handa Library
| Bar code | Accession number | Status | Location | Material type | |
|---|---|---|---|---|---|
| E0000309 | E0000309 658.8/7 |
Available | Main Library -> E-Library Server (Currently present in Main Library) |
Electronic Resource | Request this item for check-out |
Download MARC Record
| Leader | |
| 008 | 140518 2009 mau sb 0 0 eng |
| 010 | $a2012017351 |
| 020 | $a9780132720823 |
| 020 | $a0132720825 |
| 035 | $aOCoLC)ocn793379307 |
| 040 | $aDLC$beng$cDLC$dYDX$dYDXCP$dOCLCO$dDLC |
| 042 | $apcc |
| 050 | 00$aHF5429$b.B45 2009 |
| 082 | 00$a658.8/7$223 |
| 100 | 1 $aBerman, Barry. |
| 245 | 10$aRetail management$ba strategic approach$cBarry Berman, Joel R. Evans. |
| 250 | $a11e |
| 260 | $aBoston$bPearson$cc2009. |
| 300 | $axxviii, 589 p.$bill. (some col.)$c29 cm. |
| 504 | $aIncludes bibliographical references and indexes. |
| 505 | 0 $aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. |
| 650 | 0$aRetail trade$xManagement. |
| 700 | 1 $aEvans, Joel R. |
| 906 | $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg |
| 925 | 0 $aacquire$b2 shelf copies$xpolicy default |
| 955 | $bxj13 2012-05-04$ixj13 2012-05-04 (telework$wrd05 2012-05-08$axn05 2012-07-26 1 copy rec'd., to CIP ver.$fxj11 2012-08-07 Z-CipVer$exj11 2012-08-07 to BCCD$txn03 2012-11-13 copy 2 added |